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bwin Signs UEFA Europa and Conference League Partnership

UEFA has announced the signing of a ground-breaking partnership with bwin to become 🍉 an Official Partner of the UEFA Europa League and the newly formed UEFA Europa Conference League, for the next three 🍉 seasons (2024-24).

Speaking of the partnership, UEFA marketing director, Guy-Laurent Epstein, said: “We’re delighted to have secured bwin as the first 🍉 ever Official Sports Betting Partner for one of our competitions at Official Partner level.

“The partnership with bwin allows UEFA to 🍉 engage more openly with the sports betting sector, giving greater access to market intelligence and support from both a sports 🍉 integrity and a commercial perspective.

“bwin is the world leader in responsible sports betting with a rich and long-standing tradition of 🍉 partnerships in football, supporting clubs, federations and competitions worldwide.

“Their vast experience with sponsorship activations will be an invaluable contribution for 🍉 both competitions.”

UEFA is investing more in its fight against match-fixing by further developing its internal unit of experts and investigators 🍉 in the field and is also currently looking at options to exploit its competitions data for betting purposes in a 🍉 move to engage further with betting operators and enhance its visibility on the betting market.

As the Official Sports Betting Partner 🍉 of the UEFA Europa League and UEFA Europa Conference League, bwin will enjoy high visibility in both competitions, appearing on 🍉 broadcast backdrops and in stadia, including on extensive perimeter advertising, websites and social media of these two UEFA competitions.

A key 🍉 element of the partnership will see bwin’s availability in supporting UEFA’s fight against match-fixing in order to maintain the integrity 🍉 of the sport.

The sponsorship rights also provide the use of content and footage from both competitions on bwin’s own platforms, 🍉 along with access to tickets and hospitality to create incredible experiences and entertainment for its customers.

Adam Lewis, Managing Director Digital 🍉 at bwin’s parent company, Entain, said: “We’re proud to be an Official Partner of the UEFA Europa League and the 🍉 UEFA Europa Conference League alongside other major international brands.

“The partnership will provide an array of exciting opportunities to enhance our 🍉 offer to our customers, creating unique new experiences and content.

“It also provides bwin with a formidable platform to reach fans 🍉 in regulated sports betting markets around the world, highlighting our unparalleled combination of the best product and the most responsible 🍉 environment in which to bet.”

Image: UEFA

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